the story of namida wasabi continued…

THE STORY continued…

This is an Integrated Wasabi Spirit™ that is produced by integrating 100% Namida® Wasabi rhizomes into a 40% alcohol base using a proprietary method.

Hand made in small batches, this product has an amazing aroma that carries through to the taste buds.

Namida Wasabi Spirit is the world’s first wasabi integrated spirit!

With 100% pure wasabi grown in New Zealand by Julien’s parents (Michel and Jenny Van Mellaerts), Julien makes sure it is combined with the finest triple distilled, four times filtered vodka.

1996 saw the first batch of Wasabi vodka created, however in the process of comercialising, too much mustard gas was produced and the still exploded.

The idea was then shelved and only came out of the dusty filing cabinet when Julien was finishing University. When the idea for Namida to be exhumed from the family archives we had to search internationally for a vodka distillery after knowledge of our explosive past had been shared.We then found a vodka producer in Cape Town, South Africa.

After five years of university, studying Music and French, Julien’s job opportunities were obviously endless and after all his time at Otago he knew a couple of things very well – vodka and singing. Thus Namida Wasabi Spirit was born. He is currently studying towards his Masters of Music in Performance Voice as well as working at internationalising his vodka company.

Late in 2010 Namida Wasabi Spirit entered the beta phase of production and has been available in the market place since April 2011.

In under a year of trading, Namida has become available for consumption and purchase in New Zealand, UK, Hong Kong, Macau and South Africa.

Namida has also won three international awards including:

Best in Class in the International Wine and Spirits Competition, UK (A class was actually created for Namida in this competition as they were so impressed with it);

Bronze Medal in the Cathay Pacific Hong Kong International Wine and Spirits Competition;

Commended Award in the International Spirits Challenge.

Namida also won the award of Runner Up in the Audacious Business Competition, New Zealand.

Namida was launched in London in February 2012 and is already starting to gain momentum in the bar scene circles.

It received a Four Star Review in the prestigious CLASS Magazine and is now available on the shelves of some of the UK’s most highly acclaimed and respected bars and restaurants.

 

Ask for it by name.

Namida – Japanese for Tears

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